It is estimated that a staggering 46% of all online searches are for businesses or services in the searcher’s local area. In the current internet age, a business’s online presence is more critical than ever. One of the most important parts of reaching potential customers online is search engine optimization (SEO).
SEO is one of the most critical tools available to businesses to increase their online presence and drive sales. When entering the online landscape, it is important to hire an experienced digital marketing firm to ensure your blog posts will drive significant traffic, resulting in sales conversions.
What Is SEO?
SEO is one of the most critical aspects of digital marketing and is capable of growing a brand quicker than any other online method. SEO is optimizing blog posts and other online content for search engines such as Google, which includes optimizing featured snippets, keywords, and other factors that affect your ranking online. SEO can be utilized for blogs, e-commerce websites, and even brick and mortar stores that want to increase their online presence.
How An SEO Campaign Can Improve Your Business Model
Hiring a digital marketing company to run an SEO campaign can make a significant impact on your business. An effective SEO strategy allows your business to thrive, and attract customers to your business or brand that would not have known about you otherwise. Optimizing a website is no easy task, however, and it should be left to an experienced digital marketing agency. Although hiring a digital marketing agency can be expensive, your company will earn more back than what was invested.
Establishing An Online Presence
When looking for a business to hire for a particular need, the internet is the first place we search, therefore, an online presence is critical in modern business practices. Establishing an online presence is one of the most important aspects of any modern-day business model. Without an online presence, you are sacrificing many potential clients who may otherwise have utilized your products or services.
Your Business Will Experience An Exponential Increase In Sales
By establishing an online presence, geographical area is no longer a restriction, as anyone with internet access will be able to find your business. Therefore, an increase in sales is evident due to the sheer amount of people who could potentially find your website. This further highlights the need for businesses to adopt an online business model, such as an e-commerce store.
Google Map Pack
The Google map pack is one of the most common search results which includes reviews, descriptions, and contact information such as phone numbers or emails. The map pack is one of the most important aspects of a business’ SEO strategy and it is critical that a professional marketing company optimizes the map pack to improve your rankings.
When establishing a map pack for your business, it is important to hire an experienced SEO company as the process can be confusing to those without SEO experience. Establishing a map pack includes registering with Google My Business, optimize your profile, and optimizing your website in order to receive the best rankings in the map pack section of the search results.
In order for your business to become successful in the modern age, it is important for you to establish an online presence. Furthermore, digital marketing is as much a part of a business as an accountant or financial advisor, as they are critical to the success and competitiveness of your business.