It is estimated that a staggering 46% of all online searches are for businesses or services in the searcher’s local area. In the current internet age, a business’s online presence is more critical than ever. One of the most important parts of reaching potential customers online is search engine optimization (SEO). SEO is one of
Business owners, especially those new to the business world or those who run small businesses, may have a difficult time understanding search engine optimization. While it is unlikely that you have never heard of SEO, it is not uncommon that SEO is misunderstood. While SEO may be challenging to understand at first, taking it
As search engine optimization specialists will freely tell you, it’s not enough to simply have a website for your business. Optimizing a website is essential to ensure that web users can actually find your website and see it as being useful or relevant to their needs. If you run a small business that relies on local customers,
