Jolly Green Tree
When Jolly Green Tree approached us, they wanted to refresh their online presence so it truly reflects their legacy, expertise and full-service approach to tree & plant health on Long Island. While their previous site communicated what they did, it lacked the depth of storytelling and trust-signals that match 48+ years of experience.
We set out to create a website that not only presents their services, but firmly positions them as the definitive arborist choice — for homeowners and landscaping professionals alike.
We built a WordPress site with modern design, responsive performance, and content structured around their core differentiators:
A hero message that leads with longevity and credibility: “Seasoned arborists, ready to help. Keeping your Long Island property beautiful, healthy, and valuable since 1976.”
A clear “Why Choose Us?” section showcasing credentials: Board-Certified Master Arborist, “only 1,000 worldwide”, state pesticide applicator licenses, deep experience.
Well-structured service pages covering Plant Health Care, Turf Management, Mosquito/Tick/Flea control, Expert Consultations, Soil Testing, Fine Pruning, Deep Root Feeding — giving visitors immediate clarity on what the business does.
Content written in client-friendly language, helping homeowners feel they’re handing over a valuable investment to someone who knows their plants and values their property.
Visual design and navigation optimized for mobile, so whether a homeowner or commercial partner lands on the site, they can quickly get a “Get a Quote” call-to-action. The site includes this prominently.
Outcome:
The revamped site positions Jolly Green Tree not just as another lawn and tree service, but as a specialized, high-credibility arborist firm with decades of trusted service. It supports their business goals of attracting both residential clients and professional landscaping referrals, enhancing their authority and accelerating lead generation across Long Island’s competitive market.
