Location pages are a great way for businesses to connect with customers across different areas. When set up right, these pages can boost local SEO and attract visitors from specific locations.
We’ll cover how to create content for local landing pages that really make an impact, helping businesses reach customers across Long Island and other unique communities.
Master Local Market Research
There are two key parts to great local research – getting to know the area like a local, and backing it up with solid data:
Know Your Area Like a Local
- Walk the neighborhoods you’re targeting – nothing beats firsthand experience
- Chat with local business owners about area challenges
- Join local Facebook groups and community forums
- Keep tabs on local events and news
- Note how locals describe their area (it’s often different from official names)
Back It Up With Data
- Check Google Analytics to see which neighborhoods already visited your site
- Use Google’s Business Profile insights to spot customer patterns
- Track local keywords that actually bring in traffic
- Monitor what competitors are doing in each area
- Study local search trends by zip code
All Phase Media’s Local Edge
All Phase Media, a Long Island-based company that truly gets what makes each neighborhood tick. Their success comes from years of working across Nassau and Suffolk counties – from the bustling streets of Garden City to the coastal communities of the Hamptons.
Are you a Long Island business looking to dominate your local market? We provide a guide for beginners however, if you need a professional to do these optimizations for you, contact us at (631) 533-3373.
URL Structure Best Practices
Your URL structure should be clean, concise, and location-specific. Here are some examples with explanations:
✔️ Good Examples:
example.com/nassau-county-lighting/- Why it works: Short, memorable, and location-focused
- Benefits: Easy to type, share, and remember
- SEO impact: Clean URLs typically perform better in search results
example.com/hamptons-outdoor-lighting/- Why it works: Combines location and specific service clearly
- Benefits: Helps both users and search engines understand the page content
- SEO impact: Natural keyword inclusion without being spammy
❌ Avoid:
example.com/lighting-installation-company-in-garden-city-long-island-ny/- Why it’s bad: Too long and keyword-stuffed
- Problems: Difficult to read and remember
- SEO impact: May be seen as keyword manipulation by search engines
example.com/best-local-suffolk-county-new-york-landscape-lighting-services/- Why it’s bad: Overuse of modifiers and location information
- Problems: Appears spammy and unnatural
- SEO impact: Could trigger spam filters in search algorithms
On-Page Elements: Compelling and Effective
Title Tags
The title tag should include your target keyword and location while staying under 60 characters.
✔️ Good Examples:
Long Island Lighting Design & Installation | Bright Harbor Lighting- Why it works: Clear, concise, includes key information
- Benefits: Tells users exactly what to expect
- SEO impact: Properly formatted for search result display
Hamptons Outdoor Lighting | Custom Coastal LED Solutions- Why it works: Location + service + unique value proposition
- Benefits: Appeals to both search engines and users
- SEO impact: Natural keyword placement with good CTR potential
❌ Avoid:
Lighting Long Island NY - Best Lighting Company & Installation Services in Nassau County New York- Why it’s bad: More than one location and repetitive, too many service mentions
- Problems: Keyword stuffing and redundancy
- SEO impact: May trigger over-optimization penalties
#1 Best Suffolk County Lighting Experts - Custom Installation - Fast Design Service- Why it’s bad: Excessive length
- Problems: It appears promotional rather than informative
- SEO impact: May reduce click-through rates due to appearing spammy
Meta Descriptions
While not a direct ranking factor, meta descriptions influence click-through rates. Keep them under 160 characters.
✔️ Bright Lighting serves Nassau County with custom indoor and outdoor lighting design, specializing in coastal homes and LED solutions.
- Why it works: Clear, concise, and action-oriented
- Benefits: Includes key services and expertise
- SEO impact: Likely to generate higher click-through rates
❌ As Long Island's #1 lighting company, we offer residential and commercial lighting installation across Nassau and Suffolk counties, with chandelier installation, landscape lighting, and the best lighting design services in Long Island, New York.
- Why it’s bad: Too long and stuffed with services
- Problems: Gets cut off in search results
- SEO impact: Lower click-through rates due to incomplete information
Local Business Schema
The Local Business Schema is an important element for local SEO that helps search engines understand your business information. Implementing proper schema markup can improve your visibility in local search results and enhance your rich snippet appearances.
Implementation Tips
To ensure your local SEO schema is implemented correctly and effectively, follow these guidelines:
Validation
- Google’s Rich Results Test: Use this tool to test your schema and identify any errors or issues.
- Schema.org Validator: This tool can help you validate your markup and ensure it adheres to Schema.org standards.
- Google Search Console: Check your Search Console to identify any schema errors or warnings that may be affecting your website’s search visibility.
Best Practices
- Include All Required Properties: Make sure you include all necessary properties for your specific schema type, such as
name,address,telephone, andpriceRange. - Keep Information Consistent with NAP: Ensure that the name, address, and phone number (NAP) information in your schema matches the information on your website and other online listings.
Measuring Your Success Location Pages
To effectively gauge the performance of your location landing pages, consider tracking the following metrics:
- Organic Traffic Growth: Monitor organic traffic growth by region to identify areas where your SEO efforts are yielding positive results.
- Local Pack Rankings: Track your local pack rankings in different to assess your visibility in local search results.
- Click-Through Rates (CTRs) from Local Searches: Track the CTRs of your local search results to measure the effectiveness of your title tags, meta descriptions, and local listings.
Conclusion
With the right approach, location landing pages can become a cornerstone of your local marketing strategy. Creating a worth-it strategy connecting you with potential customers across your unique communities.
