Thunder Lighting Supply
When Thunder Lighting Supply engaged us, they were aiming to transform their digital storefront into a powerhouse e-commerce platform that supports both wholesale contractors and retail customers — with seamless automation behind the scenes. Their legacy as a leading wholesale distributor of holiday & landscape lighting was strong, but their web presence needed to reflect the dual-market model, manage tiered pricing, and automate processes for growth. We responded by architecting a custom-built WooCommerce solution tailored to their unique business needs.
Key Highlights
We implemented dual pricing tiers: one pricing structure for retail customers, and a separate, login-gated wholesale pricing layer for approved contractors and trade accounts (the “Access Wholesale Pricing” flow).
Designed a robust catalog of thousands of SKUs, catering to large scale installers and home-owners alike — including holiday lighting spools, warehouse-grade supplies, and permanent outdoor lighting systems.
Added business automation: inventory and ordering workflows, user role management (retail vs. wholesale), free-shipping thresholds (e.g., “Free shipping on all orders over $150”) and rewards programs to drive loyalty.
Made mobile-first, optimized for speed and conversion, ensuring that both contractors with rugged job-site phones and retail consumers can browse, quote, and purchase effortlessly.
Structured content for SEO and local presence: emphasising their experience in the holiday lighting space (“over 15 years”, “one of the largest distributors in the Northeast”) to boost credibility and search-visibility.
Outcome
The new site positions Thunder Lighting Supply not simply as a lighting vendor, but as a strategic digital partner to lighting contractors, installers and retail buyers alike. The dual-market platform enables them to efficiently serve bulk trade orders while also being fully transactional for retail traffic — supporting their growth across both channels without compromise.
